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10-Sep-2017 19:52

Whether this is due to an increase of competition, rising costs of competing or hitting a ceiling of volume, every business will face the challenge of seeing diminishing returns on a once high-performing channel for them.I've come across this challenge many times, which has made me very focused on adopting new channels that have potential at an early stage to reap the rewards. We're currently at a point where video ads are reaching their peak; cost is still relatively low and engagement is high, but, like with most ad platforms, increased competition will drive up those prices and make it less and less viable for smaller companies (and larger ones) to invest in it.In the UK, Match joins other branded Facebook Messenger bots including Pizza Express, Vogue magazine and white pages of messaging apps,” citing 1.2 billion people currently using it monthly.“We have a shot of becoming the Yellow Pages of messaging apps.” Marcus likened the app to a “playground” for Facebook.

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fref=ts During the last developer conference in April 2016, Facebook announced that it would open up its messenger platform for the commercial use of Chatbots, and so did Microsoft, We Chat, Telegram, Kik and Slack to name a few.

The chatbot industry is still early and we applaud these brands for being pioneers in the space: These 50 brand use cases for chatbots are just the beginning of the innovative messaging revolution.

As messaging platforms improve, the possibilities for future are limitless.

Facebook introduced chatbots to Messenger last year, starting with retailers, restaurant chains and service providers, greasing the skids for them to sell products to customers.

Facebook’s API is open-source so anyone can create a chatbot for their platform and Facebook has updated the service to use less text speak and more clickable menus.Social media networks are a natural place for these transactions to exist: a digital location pre-populated with each user’s personal contacts and preferences, designed specifically to track each user’s interaction.